Initial Research to Test the Market for EdTech Teacher Status

AlphaPlus is currently working with Advance EdTech Ltd. to carry out some initial market testing of an EdTech Teacher Status proposition on behalf of the Education and Training Foundation (ETF). The purpose of this research is to inform the need and potential shape of a future programme and to explore:

  1. To what extent there is a need and or value in the sector to recognise practitioners who have redefined their pedagogic approaches to enhance Teaching, Learning and Assessment with new technologies and award them with an EdTech Teacher status;
  2. To what extend such a status would strengthen the sector EdTech support framework;
  3. What form the EdTech Teacher Status should take (add-on option to QTLS-ATS, Expertise status, etc.);
  4. What the programme for an EdTech Teacher Status might look like including preferred modes of delivery, potential programme structure and duration in terms of guided learning hours;
  5. How much participants would pay for an EdTech Teacher Status
  6. What difference an EdTech Teacher Status might make to the use of learning technologies in teaching and learning in FE

The project comprises two phases:

1) Phase 1 explores the proposition with existing SET members who have been awarded QTLS and ATS as well as other members, through one or more online surveys with the target audience. This is done through a quantitative and qualitative survey, using Likert scales with follow-up free text. The survey is mobile compatible and customised to minimise administrative data entry (our survey platform – Qualtrix – supports all required functionality).

2) Phase 2 extends the research to QTLS reviewers & moderators, and stakeholders such as sector membership bodies, Teacher Educators and the teaching & EdTech community, through a series of 14 focus groups. The focus groups follow a semi-structured schedule as it allows for comparable content to be collected across the groups but also for some exploration of relevant insight that may arise during the discussions. The questions adhere to methodological best practice, that is, they are will be non-leading, open ended and have a predefined list of probes that can be used to encourage participants to discuss topics further.

Data and information analysis, reporting:

At the end of the data collection, AlphaPlus’ inhouse quantitative and qualitative teams will undertake the analysis (using NVivo to code and analyse qualitative responses), and will produce two separate reports:

  1. A technical report which containing design, method, results and analysis.  Important in baseline surveys as it enables subsequent surveys to replicate important elements of the measurement protocol.
  2. User report(s) which are designed for a particular audience.  Range of short analytical papers, slide presentation decks, infographics, etc.